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Should I invest in paid ads for my books? There are a few things to bear in mind.
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Should I Invest in Paid Advertising for My Books?
The answer is almost certainly yes. But a more pressing question is – should I invest in paid advertising for my books RIGHT NOW?
A little context…
Selling books online – selling anything, actually – means building processes and systems that generate:
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- Conversions – people buying your books after seeing them
And, of course, doing all that profitably. Everything else is largely supplementary – and will ideally help you scale up either of those two things.
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- Using permafree? Cool. That helps with 1.
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So what about paid ads?
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How to Get Started Building Your Readership - on a Budget
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Who's the best email marketing provider for authors?
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Scaling Up with Paid Advertising - for Authors
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There’s a simple reason so many people don’t like to sell —including most of those who sell for a living. “Selling” typically can feel manipulative, phoney, even sleazy. Here's what to do instead.
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Have you experienced any of these "Author Myths"?